Truvai

Discover Truvai: The Designer Collection at Himelhoch's

Truvai, derived from the French word "trouvaille" meaning a lucky find, captures the essence of serendipitous beauty in each piece of jewelry. Founded in 2021 by Jenny Lillian, a mother of three, Truvai is a woman-owned Canadian brand that emphasizes slow fashion and positive social impact. Each piece is handcrafted in micro batches using traditional techniques and locally sourced, often recycled or upcycled, materials. Jenny collaborates with global artisans, from Vietnam to North Africa, ensuring ethical practices and supporting small-scale miners and farmers. Truvai celebrates the magic of cultural connections, creating timeless, thoughtfully designed jewelry that empowers artisans and honors their stories.